With over 43% of Google users clicking the first result, ranking at the top isn’t just nice, it’s non-negotiable. That prime spot means more eyes on your business, more clicks to your website, and more people ready to buy what you’re offering.
That’s exactly what our SEO strategies deliver: more visibility, more traffic, more paying customers.
We don’t just get you found – we get you chosen.
At STRUD, we don’t believe in one-size-fits-all solutions or recycled SEO checklists.
Your business is unique – your industry, your audience, your competitors, your goals. So why settle for a generic strategy?
We craft tailored SEO campaigns that align with exactly what your business needs to grow. Whether you’re a local tradie looking for more phone calls, a dentist wanting more bookings, or a real estate agency chasing more vendor leads, we build the roadmap to get you there.
No black-hat tricks. No shady shortcuts. Just powerful white-hat strategies designed for long-term growth and algorithm updates.
We identify high-value, high-intent keywords that your customers are typing into Google. Local terms. Niche phrases. Buying keywords. Everything.
See what we see. Get full access to your campaign results, ranking improvements, traffic gains, and ROI metrics.
No outsourcing. No freelancers. Our full-time team handles every aspect of your campaign right here at STRUD Marketing.
We start by digging into your website, industry, and top competitors. From keyword intent to backlink profiles, we uncover exactly what’s working.
No copy-paste plans here. We develop a tailored strategy built around your business goals, market position, and customer journey — designed to grow your traffic and revenue.
We fine-tune your website’s technical setup, speed, and mobile performance — then craft content that speaks to both search engines and your ideal customers.
We boost your credibility with high-quality backlinks, local citations, and Google Business Profile optimisation — positioning you as the #1 local choice in Ipswich.
SEO isn’t set-and-forget. We monitor performance, provide transparent reports, and constantly refine your strategy to stay ahead of algorithm updates and competitors.
That’s not just a stat, it’s a wake-up call. SEO is no longer optional. It’s the foundation of your digital presence.
Technical SEO involves optimizing the technical aspects of your website to improve its overall performance, user experience, and search engine crawling and indexing efficiency. This category of SEO focuses on the site’s underlying structure and infrastructure, ensuring that search engines can easily access, crawl, and index your content.
Key components of technical SEO include enhancing site speed and mobile-friendliness, creating and submitting XML sitemaps to search engines, configuring robots.txt files to guide search engine crawlers, implementing structured data (schema markup) to provide additional context to search engines, securing your website with HTTPS, and managing duplicate content through canonicalization. By optimizing your site’s technical aspects, you create a solid foundation for search engines to understand and rank your content, ultimately improving organic search performance and user experience.
On-page SEO is the practice of optimizing individual web pages to rank higher in search engine results and drive more relevant traffic. It focuses on elements directly within your control, such as content quality, keyword usage, and meta tags.
The goal is to ensure that each page is well-structured, informative, and engaging for users, while also being easily understood and ranked by search engines. On-page SEO involves selecting the right keywords through research, creating valuable and engaging content, optimizing title tags, meta descriptions, header tags, and URL structure, and ensuring proper internal linking and image optimization. By optimizing these elements, you improve the likelihood that search engines will rank your pages for relevant keywords, driving more organic traffic to your site.
Off-page SEO refers to all activities that occur outside your website to improve its visibility and authority in search engine rankings. The primary focus of off-page SEO is building high-quality backlinks, which are incoming links from other websites that point to your site. Backlinks act as a vote of confidence, signaling to search engines that your content is valuable and trustworthy.
Another aspect is influencer outreach, where you collaborate with industry experts and influencers to generate exposure and backlinks. Guest posting and encouraging brand mentions also contribute to your off-page SEO efforts, enhancing your website’s credibility, authority, and online reputation.
As an SEO agency, we recognize the significance of local SEO for businesses targeting a specific geographic area or serving a local clientele. Our local SEO services aim to improve your online presence and visibility within your targeted location, helping you attract more customers from nearby areas.
We optimize your website content for local keywords, set up and manage your Google My Business listing, ensure consistent NAP (Name, Address, Phone Number) information across online directories and citations, and encourage positive customer reviews. By employing local SEO strategies, we’ll help your business stand out in local search results, driving more foot traffic and increasing your brand’s visibility within your target community.
Connect with local customers using strategic, engaging social campaigns that drive real results.
Make a great first impression with a mobile-friendly, user-centered site that converts visitors into customers.
Reach local customers instantly with optimised ad campaigns designed for fast results.
In a nutshell, it’s the process of optimizing your website to increase its visibility and ranking on search engines like Google, Bing, and Yahoo.
When someone searches for something on a search engine, they are shown a list of results that are considered the most relevant to their search query. The higher your website appears on the search engine results page (SERP), the more likely someone is to click through to your site.
SEO involves a range of techniques that aim to improve your website’s ranking on search engines. This includes things like optimizing your website’s content for specific keywords and phrases, ensuring your website is mobile-friendly, improving your website’s page speed, and building high-quality backlinks to your site.
By implementing these techniques, you can increase the likelihood of your website ranking higher on search engine results pages, and therefore, drive more organic traffic to your site. Ultimately, this can lead to increased brand awareness, engagement, and conversions for your business or organization.
There are a number of great SEO tools available to help you optimize your website and improve your search engine ranking. Here are some of the most popular tools that are widely used by SEO professionals:
There are many other great SEO tools available, and the best one for you will depend on your specific needs and budget. However, the tools listed above are some of the most widely used and effective SEO tools available.
SEO can help your business by increasing its visibility and online presence, which can ultimately lead to more customers and revenue. When people search for products or services related to your business, you want your website to appear at the top of the search results. By optimizing your website for search engines, you can improve your search engine ranking, which means more people are likely to click on your website and visit your business.
SEO can also help you reach your target audience more effectively. By using keywords and phrases that your customers are searching for, you can make it easier for them to find your website. This can lead to more targeted traffic, which is more likely to result in conversions (e.g., sales, signups, etc.).
Furthermore, SEO can help you stay competitive in your industry. If your competitors are using SEO to improve their online presence, you may be missing out on potential customers if you’re not doing the same. By investing in SEO, you can stay ahead of the competition and ensure that your business is visible and accessible to potential customers.
Overall, SEO can help your business attract more customers, improve your online presence, and stay competitive in your industry. By optimizing your website for search engines, you can increase your chances of success and growth in the digital world.
There are generally four types of SEO, which are on-page, off-page, technical, and local SEO. Each of these types of SEO has a specific purpose and can help your website rank better in search engine results pages.
By focusing on these four types of SEO, you can improve your website’s search engine ranking, increase your visibility online, and attract more targeted traffic to your website.
SEO:
Google Ads:
Overall, SEO and Google Ads can both be effective tools for driving traffic to your website, but they work in different ways and have different strengths and weaknesses. Which one you choose depends on your specific business goals and budget. SEO is a good long-term investment, while Google Ads can provide short-term results.
Choosing the right SEO agency can be a critical decision for the success of your online marketing efforts. Here are some tips to help you choose an SEO agency:
By following these tips, you can choose an SEO agency that meets your business goals, is transparent, and has the expertise to help you achieve success in your online marketing efforts.
