The onboarding and setup phase begins with an initial client meeting to understand their business, goals, target audience, and discuss a preliminary SEO strategy. A comprehensive website audit follows, which includes technical, on-page, and off-page SEO analyses, content auditing, and competitor analysis.
Next, essential tools such as Google Analytics, Google Search Console, Google My Business, and SEMrush are set up to support the campaign. An SEO strategy is developed, encompassing keyword research, content planning, link building, local SEO, and recommended website improvements. Finally, specific goals and targets are established to measure the campaign's success.